SEO Specialist
James Lovick
Hello! My name is James. I am an SEO specialist that is currently working for Access Creative College, one of the country’s leading creative educational institutions. I have a strong background in SEO having worked both in-house and agency, and I am dedicated to improving SEO results for small businesses and agencies in my spare time.
Proven SEO results
CLICK TO MAKE BIGGER
CLICK TO MAKE BIGGER
Statistics For This Client:
- +40% Increase in organic users
- +38.87% in organic sessions
- +34.27% increase in organic engaged sessions
- +68.12% increase in overall keyword rankings
- +163.55% increase in keywords ranked in Google's top 10 (page 1 of search results)
- +197.22% increase in keywords ranked in Google's top 10 (top of search results)
Google Search Console
Google Search Console
Keyword Rankings Increase (Data - SEMRush)
Organic Traffic Increases (Data - Google Analytics)
James has been working with us for 7 months now. He's always been incredibly committed, transparent, and determined to get the best results for our website as possible. He created our website from scratch and we have started to see amazing results from it already, and we're extremely happy with the work he has done for us.
Frequently Asked Questions
What the heck is SEO?
SEO, which stands for ‘Search Engine Optimisation’, is the process of helping search engines understand your website, its content, and making it as easy as possible for users to find what they need on your site.
There are various processes and techniques required to make your website succeed, such as improving content, publishing new content, implementing target keywords on your webpages, improving its technical ability and also building links from other contextual sites to yours.
Are SEO Services worth it?
In short – yes. Investing in an SEO expert can achieve outstanding long-term results for your website and business. By optimising your website, you can increase its visibility in search engines, meaning you can open a whole new channel of customers and clients.
Not only this, but long-term, SEO is significantly cheaper than paid ads. Whilst the latter can achieve faster results, SEO has a much better ROI for most industries due to the lower monthly and more stable costs.
Do I need SEO for my website?
It’s highly recommended that you implement SEO on your website. Not only can it yield significant results for your website at a lower cost than some other methods of digital marketing, it can also give your brand a big boost.
Ranking at the top of search engines not only generates more leads, or sales depending on what your conversion metric is, but it also means users know and understand what your business is. They may find your website, and then come back later to convert. SEO is a fantastic way to promote your brand and grow your business.
Can I do SEO on my own?
Of course! There is a lot to learn, but if you have the free time, you can absolutely master SEO and improve your website.Â
However, the downside to this is learning and implementing your own SEO is very time-consuming. DIY SEO involves managing every aspect in-house such as keyword research, improving your website’s user experience, setting up analytics and reporting, and much more.Â
That’s why if you are struggling for time, it’s highly recommended you hire an SEO expert to do the work for you.
Does SEO require money?
All SEO strategies require some form of financial investment. And it’s a case of the more you put into SEO, the more you can get back out of it.
Investing in an SEO expert who is equipped with state-of-the-art tools to get the best information on keywords, traffic performance, technical SEO and link building is the best way to gain the best results for your website.
However, in comparison to using paid advertising platforms such as Google Ads, you will likely spend less and see a better ROI. This is because 65% of users click on organic results instead of ads. So while you do have to pay, you will likely pay significantly less than you would on other marketing channels.
How does on-page SEO work?
On-Page SEO is the practice of optimising web page content to improve its visibility to search engine crawlers. For example, correctly optimising header tags, using clickbait title tags and meta descriptions, correctly placing keywords in content and creating an effective internal linking structure are all major components of good On-Page SEO.
What is Local SEO?
If you have a business with physical offline presence in one or multiple locations, Local SEO can help. This is the practice of ensuring your website appears for localised queries that are relevant to your business.
For example, if you have a jewellery store based in Manchester city centre, you will want to be ranking first for queries such as ‘engagement rings in Manchester city centre’. This will also be a popular keyword that is searched on mobile devices using Google Maps, so it is important to ensure you hire an SEO expert to help you rank for these keywords.
Also, make sure you have a Google Business Profile set up for your business, as this is critical for local SEO. If you are unsure on how to do this, get in touch with me!
Where do I start with an SEO strategy?
Creating an SEO strategy for your website can be overwhelming if you don’t have much experience in digital marketing. If you do want to give this a go, here are some key things to consider:
- Set a timeline: Make sure you have clearly mapped your work, your goals, and how long you intend to take to do everything.
- Focus on keyword research and content optimisation early on: Ensuring you are working on your website’s content at the beginning can give you some earlier results.
- Off-Page SEO campaign: Make sure you have a fully-mapped out link building strategy. Also make sure to include local citations on directories for this.
- Technical SEO fixes: Include a Technical SEO audit in your strategy, with a timeline of when you intend for this to be completed. Also consider if you need a tech team or a developer to carry out some of this work.
- SEO review: Ensure you analyse the results from your work using a tools such as Google Analytics and Google Search Console.
If you don’t have the time to do this, get in touch with an SEO expert. I have 5+ years experience improving results for both B2B and B2C clients, and I’m here to help. Get in touch with me today so we can have a chat about your website goals and how we can achieve them.