Search Engine Optimisation (SEO) is the process of enhancing a website’s visibility in search engine results to attract more organic (unpaid) traffic. It involves optimising various elements on a website, such as content, keywords, meta tags, and site structure, to align with search engine algorithms and user behaviour. By making a website more relevant and user-friendly, SEO helps it rank higher in search results when potential customers search for related products, services, or information.
Effective SEO goes beyond just keyword placement. It includes technical aspects like improving page speed, mobile-friendliness, and secure connections (HTTPS), as well as creating high-quality, engaging content that attracts natural backlinks. The aim is to enhance the user experience while signalling to search engines that the site is a trustworthy, authoritative source in its field.
By implementing SEO strategies, a website can achieve better visibility, increased traffic, and ultimately, more conversions, making it a crucial investment for any business looking to grow online.
That’s right. But ranking this page wasn’t easy. To successfully rank a landing page, it requires an SEO expert to analyse the competition, create a far better version of what the top ranking page is, and increase its page authority.
I am an SEO professional who is here to help! With over 5 years of experience ranking websites at the top of search engines for both B2C and B2B sectors, I carry the balance of years in the industry and a fresh mindset to keep up with industry trends.
It’s important to have an expert who is not only an expert at SEO but also keeps up to date with search algorithm changes, advancements in AI, and a deep understanding of websites’ technical and content elements.
In today’s digital world, SEO is no longer optional—it’s essential. If your business wants to succeed online, you need to ensure that your website is easily found by potential customers searching for products or services like yours. Without SEO, even the most well-designed website can remain virtually invisible to search engines, resulting in missed opportunities and lost revenue.
SEO helps your business achieve higher rankings on search engine results pages (SERPs), which means more visibility and credibility for your brand. When your website appears at the top of the search results, it signals to users that your business is a trusted and relevant choice. This increased exposure can drive more targeted traffic to your site, leading to higher conversion rates and ultimately more sales.
Moreover, SEO offers a cost-effective marketing strategy compared to paid advertising. While paid ads may deliver immediate traffic, SEO focuses on long-term growth by building sustainable organic traffic over time. This ongoing investment in SEO can yield lasting results, giving your business a competitive edge in the marketplace.
In short, SEO is not just about being seen; it’s about being chosen. By implementing effective SEO strategies, you can connect with your audience at crucial moments, outrank your competitors, and grow your business in a meaningful way.
Feeling overwhelmed by the constant changes to search engine algorithms and ever-changing SEO jargon? It can be overwhelming at the best of times, but it’s important to utilise an expert in the field to make sure your website stays ahead of the fast-moving digital landscape.
If your website is struggling to stay ahead of competitors, the good news is I regularly experiment with Google’s algorithm, and keep my eye on other upcoming changes to search, such as SearchGPT. This means if you decide to work with me, everything is done to ensure that YOUR website’s rankings are boosted, no matter what the digital climate looks like.
Tried and tested white hat SEO techniques have been used to help various clients in both the B2C and B2B sectors to stay ahead of the competition. These techniques include:
Numerous updates to Google’s algorithm have occurred over the last couple of years. If you need any assistance with your website losing traffic as a result, get in touch today!
Of course not! However, this is a question that is asked a lot, and there is a reason for it.
That is because search isn’t dying, but it is rapidly changing. With the fast evolution of AI, SEOs are being put to work to stay ahead of industry trends and know what works and doesn’t work.
The recent big news for SEO is the introduction of SearchGPT. This will utilise Bing’s search index, and will likely be a direct competitor to Google. But where there’s competition, there’s also opportunity. This could be a new frontier to build your online presence and take your website to the next level, and you will need an SEO specialist to help you achieve this.
Google rolled out a core update to its algorithm in August 2024. This was designed to push and promote high-quality content whilst demoting lower-value content.
Some of the other key known details from the August algorithm update include:
Good SEO on your website will help it climb up search results for local queries. For example, if you are an accounting business with a website, you will likely earn more business if your website ranks for keywords such as ‘accountants in Chester’, or ‘tax help in Chester’. SEO is the best way to achieve this, and it is far cheaper than paid advertising in the long term.Â
If your website has not had the necessary SEO work or has low-quality or duplicate content, it could be excluded from Google’s index.
Google is pushing high-quality content towards the top of search results above anything else, so it is crucial that your website receives expert SEO help to stay above your competition.
Also, if your website has good content, but is still not ranking, other factors could be at play. For example, your website may have technical issues such as slow loading speed or crucial pages could have noindex tags. Depending on your industry, your website may also need an off-page campaign to increase backlinks from other authoritative and contextual sites.
There are many ways you can improve local search visibility for your website, but the first point of call is to set up a Google Business Profile account for your business.
Not only will this have a link to your website, but you can post your business address on there, collate Google reviews to build credibility, and post photos and updates for users to see in search results.
Also use local keywords in your content wherever it is relevant, add structured data (schema markup) to your webpages, build local citations on directories and optimise your content for voice search.Â
The above can be a lot to take in if you’re new to this! So if you’re unsure of where to start, contact an SEO expert to help you achieve your online goals.
A classic phrase in the SEO industry is ‘it depends’ because Google has no set time limit to determine how long this takes. But there are averages we can go by based on statistics.
Usually, a new website, or an existing website implementing SEO, can take anywhere from 3-6 months to start seeing increases in organic traffic. However, it can take longer.Â
It also depends on the competitivity of keywords. Achieving a top position on Google for a highly competitive keyword can take 6 months to a year, or possibly even longer.
There is a hot debate about this between SEO experts. Some will tell you yes, and some will tell you to stay far away from any AI when it comes to SEO.
Ultimately, when used correctly, there is evidence to suggest a tool such as ChatGPT can benefit your website’s SEO. Not so much in terms of statistics, but in terms of time efficiency.
Mundane SEO tasks such as analysing large datasets to identify weaknesses and opportunities, creating a mass amount of new meta titles and descriptions, and generating fresh schema markup can be sped up by using AI tools such as ChatGPT.Â
So yes, ChatGPT can be good for SEO, it just needs to be used to support your SEO work, rather than do all of the work for you.
Absolutely! I am happy to provide an SEO audit for you.
I also offer video audits on websites to identify issues and improvements for your website’s SEO.
If you want a website audit, give me a buzz! I’ll be happy to help 😊
Yes – I am based in Chester myself. So if you’re reading this as a result from searching for SEO help, give me a buzz and I’ll be happy to pop down to your business, or even meet you for a coffee! And yes, I’m buying.
